Corporate Drone Turned Startup Creator

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Hi. I’m Leo.

I’m ADHD, Autistic, a software engineer, a startup founder, and a creator.

I recently discovered the ADHD/Autistic sides of myself. That’s something that writing has helped me process. That’s a theme in my writing, but I try to keep the focus elsewhere when I write on Medium.

If you are interested in how Autism/ADHD affects my life and startup, check out my Substack.

On Medium, my writing focuses a lot on what I am learning as I launch my startup. When I started writing, I did so as a way to branch out from the confines of…


Art Is Eternal, Life Is Fleeting

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If you’re like me, you are itching to get back out into the world as soon as you can. It’s weird, I didn’t go out much before the pandemic, but now I’m just looking forward to the day when I can go out to places like bars without thinking about the word “pandemic”.

When the pandemic first hit, I thought I was living my best life. As an introvert, I suddenly found myself with more time than I knew what to do with. I was way more productive in my work. I was finally able to spend more time doing…


If it’s Not You, Your Life Probably Isn’t Fulfilling

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I’ve been doing a lot of reflecting lately. I’m trying to build out my startup, my coaching business, and my course, and things aren’t going as smoothly as I’ve hoped. I’m making progress, but not at the rate I want.

As I’ve reflected on my journey so far, there has been one idea that keeps coming up over and over. It’s all about the story.

Want to be a good writer? Learn how to share your story.

Want to pitch your startup to investors? Tell them a compelling story.

Want to market your business? …


Photo by Josue Isai Ramos Figueroa on Unsplash

I’ve been working on getting my startup off the ground. While doing so, I’ve been focused on building in public. I see it as an opportunity to get people excited about my ideas and build up a user base before I have a product. While doing so, I’ve found a supportive community that supports its members. Whether it is programmers building out their SaaS offering or authors writing their book, building in public has a number of advantages.

Grow Your Audience Before You Try To Sell

One of the major benefits is that you can attract potential customers to your product before you have a product. This is…


Photo by Nick Fewings on Unsplash

My manager called me into a meeting with him. I was in my first position out of college. I had been there for a few months now and I was starting to figure things out. I was enjoying having a dual-screen setup for the first time. One of the things I had figured out in my extended undergraduate journey was that watching movies while I worked helped me keep focus. So I started throwing up movies on one screen and programming on the other. Then I got called into this meeting.

“Leo, we can’t have you watching movies while you…


DeFiNet NFT

NFTs Give Us The Missing Piece

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I’ve been getting a bit frustrated lately. I haven’t been seeing the results I’ve wanted. I was battling the whole chicken and egg problem. The ideas I had were focused on the future, where I was being guided by user data and feedback on what the specific features would be. The problem is that I don’t have that data until I have users. And it is hard to get users without a product.

There was something missing in my conversations. There was a communication barrier somewhere. Something wasn’t clicking with other people like I wanted it to.

Then I was…


DeFiNet NFT

Let’s Model It Like The Soccer Transfer Market

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Like many writers, I have been watching the Non-Fungible Token space with interest. It seems like a good way to make some quick money. I’ve been exploring several options. But I saw problems with all of them.

That’s when I analyzed what NFTs were and why they are becoming popular. The goal is partial ownership of digital property. When that property is sold, all owners receive a portion of the proceeds. Depending on the offering, buyers may receive full or partial ownership. You can do a bunch of cool things when talking about percentage ownership.

NFTs and Soccer

I was looking for a…


Photo by Aaron Burden on Unsplash

Prompt: What is your customer doing right now? And what impact did you have on their day?

The goal is 50–100 words, so I am going to do that. And then I am going to continue with a bit more probably. This prompt came at an interesting time for me.

Right now, my customer is going over their writing goals for the coming month. They have a target income they will try to hit. They try to plan their schedule to match their income needs for the month. Then they discover DeFiNet. They join a collaboration. This reduces the pressure on them to pump out content in order to be successful. …


It’s all about perfecting the balance of give and take

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I am in the process of launching my first startup. Coming from an engineering background, I knew my experience on the business side of things was lacking.

This has been confirmed by the distinct lack of monetary success thus far. But I have been learning. One of the things I did was that I took advantage of an offer to receive free coaching. Through a networking event, I was offered the chance to be part of a coaching group for executives. Even though I didn’t quite meet the specified criteria, I thought that it might be a hugely beneficial experience…


Here’s Your Opportunity

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I came across something yesterday that I was intrigued by. A newsletter is having a contest. They are offering the person who gets the most signups through their affiliate link a working business.

Yes, if you get the most signups for them, they are going to give you a business.

They are offering to buy you a business on Microacquire, help you get it set up, and mentor you for a month.

Apparently, the business will be a SaaS offering that is just running and requires very little input to keep it moving.

I started modeling out how I…

Leo Guinan

On a journey to go from corporate engineer to startup founder. He/Him. Sign up for my mailing list: https://personal.guinantech.com/journey

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