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If You Aren’t Building In Public, You’re Missing Out On A Huge Opportunity
I’ve been working on getting my startup off the ground. While doing so, I’ve been focused on building in public. I see it as an opportunity to get people excited about my ideas and build up a user base before I have a product. While doing so, I’ve found a supportive community that supports its members. Whether it is programmers building out their SaaS offering or authors writing their book, building in public has a number of advantages.
Grow Your Audience Before You Try To Sell
One of the major benefits is that you can attract potential customers to your product before you have a product. This is something that can be an incredibly powerful force as you work up to the point when you launch. What’s one of the keys to building a good product? Solve a problem that people have.
If you are in a community of people who are having the problem you are addressing and talking about how you are building a solution to the problem, you will find that you have an audience willing to listen. This also gives you a great chance to test out ideas or features. It makes it a lot easier to test products when your users are also your audience.
